Are you an experienced B2B marketing generalist?
Do you have experience within professional services?
Our client, a professional services firm, is looking for an experienced B2B Marketing Manager who is both strategic and hands-on to develop and implement a marketing strategy to elevate their brand visibility, increase their client engagement, and reinforce their position as market leaders.
The successful confident will be a thought leader for internal stakeholders, and responsible for collaborating with a designated creative agency and external partners specialising in content, PR, and SEO.
Key duties and responsibilities to include:
- Develop and implement a clear, creative, and commercially driven marketing strategy
- Create targeted content to increase engagement with clients, both prospect and existing
- Manage and deliver multi-channel campaigns, including content, digital, and paid media
- Build and maintain a strong brand identity across all touchpoints
- Oversee budget allocation and manage external partners
- Analyse and report on marketing performance, using insights to shape future activity
- Collaborate closely with internal stakeholders and senior leadership
- Leading thought leadership efforts
- Support with event planning and promotion
- Managing and growing the firm’s LinkedIn presence as a key communications tool
The successful applicant should have:
- Minimum of 7 years’ marketing experience within professional services
- Degree in marketing or equivalent qualification
- Strategic mindset with a hands-on approach to delivery
- Strong background in content creation, copywriting, and campaign planning
- Proven stakeholder management and collaboration skills
- Excellent digital marketing knowledge, including paid media and LinkedIn
- Event experience and ability to create engagement opportunities across key audiences
If this role sounds of interest, then please apply or get in touch for a confidential chat now.